Expert Training and Education for Bakery Cafe Owners.
How I went from near bankruptcy to a $14 million dollar craft bakery using
THE BAKERY BLUEPRINT
An exclusive training and education platform that gives Bakery Cafe Owners like you
the tools and insights to start growing again.
Join The Bakery Revolution Today
the tools and insights to start growing again.
DAMN I LOVE CRAFT BAKERIES!
BUT THEY'RE IN CRISIS
Artisan bakeries that were once the beating heart of a community are getting steamrolled by the big end of town.
Slowly losing trade to massive supermarkets that pump out dreadful products with no service and zero soul.
It's almost enough to make you want to hang up your apron.
(But not you and I, we're not done yet)
IT'S TIME TO RISE
NOT FOLD.
The bakery game has changed.
And it's time to cash in on the one segment of the industry that's rapidly growing.
Artisan bakeries that sell sourdough, specialty pastries and seriously kick-ass coffee.
Like every industry, you've got to adjust your approach to suit what people want instead of doing the same ol' thing and expecting different results.
And it's not difficult because you've already got most of the bits to do it.
It's exactly what THE BAKERY BLUEPRINT covers so you don't waste years trying to figure it out for yourself (like I did)
You can steal mine and catapult yourself towards more freedom and success this year.
I've tested nearly every idea under the sun, paid a bunch of people for help, read a ton of books and dropped a bucket of my own cash applying everything in my bakery to make sure it works.
You'll get access to my entire Bakery Blueprint online.
And I can't freaken wait to share it with you!
LAUNCHING FEBRUARY 2024:
A DIGITAL PLATFORM PACKED WITH TOOLS AND INFORMATION TO INCREASE REVENUE, ATTRACT AND TRAIN A GREAT OPERATIONAL TEAM, BOOST PROFIT, AND GAIN SOME FREAKEN FREEDOM BACK.
In other words...
Business advice for bakeries that doesn't suck...
But first, let me introduce myself!
HEY,
I'M JARROD
Over the past 15 years I've been building food & beverage businesses from scratch.
I'm not a Baker by trade, but in 2016 I launched a craft bakery using some borrowed equipment and a credit card that now does $14 million in annual revenue.
During that time tested everything on my own business before creating The Bakery Blueprint. A way of operating my bakery that I continue to use and refine.
And I thought it might be useful to other bakery owners like you.
But don't just take my word for it, here's what some others say about me:
"Your guidance has helped me identify the key strengths and weaknesses within my business that are often hard to see when you're working in it daily. Because you still operate food businesses I feel like you understand the fast pace at which we must learn and develop to continue to grow." - STACEY ALLEN: NSW
"Jarrod, your insights have helped me identify and prioritise high-value tasks within my business and inspired me to back myself particularly when things don't go to plan." - SAM JENSEN: ACT
HOW TO DECIDE IF
THIS IS FOR YOU
[OR NOT]
Nearly every bakery owner I meet is facing the same challenges I did.
So, if any of these resonate with you, you're going to get massive value from getting on board.
'Not making enough money for the effort'
You'll learn how to increase profits without working more.
'Tough competition from nearby businesses'
You'll learn how to differentiate yourself making it hard to catch you.
'Find it hard to get good employees to help'
I'll show you how we attracted top-level talent to help us grow.
'Rising costs and reduced margins since Covid'
You'll learn how to negotiate and purchase better.
'Want to learn how to become better at marketing'
I'll show you the best marketing tactics we used to grow our bakery to $14m.
'Stuck doing every role in the business yourself'
You'll learn how to delegate responsibility to great people on your team.
'Limited time to build all the necessary systems'
You'll learn how to build the right system to leverage the time you have.
'Are sceptical about the use of social media to drive sales'
You'll learn how we use social media to drive online and in-store sales.
'Not sure where to focus your efforts to get the best results'
You already work too much. But is it on the right things?
'A lack of highly skilled team members to help with strategy'
How I built a strategy council (and didn't pay for it)
'Find it hard to create time to network with other businesses'
How to meet other people heading in the same direction as you.
'Aren’t optimising the layout of their store to gain more sales'
How to set up your store to sell the most amount of baked goods.
'Don’t have the budget for high level consultants who could help'
Where to turn for expert advice when you can't afford it.
'Haven’t optimised their website to convert visitors to customers'
How to make money from your website
'Wish their employees would be more motivated and accountable'
How to build accountability within your team so they take work off your plate.
'Aren’t sending regular emails to their customers that generate sales'
How to send email to your customers that makes them want to buy what you sell.
'Are sometimes worried about their ability to operate a successful business'
How to define your role and everyone else's so you know what needs to be done.
I have no doubt you'll find answers to these if you have enough time.
It’s a matter of how long you’d prefer travelling alone trying to figure shit out for yourself?
(something I regret doing for so long).
If you’re ready to stop struggling alone...
WHAT YOU GET
ON THE INSIDE
Product: Identify and cash in on profitable products.
Pricing: How we increased prices without upsetting customers to make an additional $57,000 per year in profit.
Magnetic Marketing: Cut through the noise with marketing that actually works for bakeries (normally $2500.00)
Digital Course on Recruiting Superstars: Strategies to find and retain the perfect team (normally $1500.00)
Customer Service Training: Videos and downloads (normally $1000.00)
Social Media Mastery: How to come up with a weeks worth of content in 30 minutes (normally $750.00)
Going Digital: Learn how to sell baked goods online (normally $570.00)
Repositioning Tactics: Strategies we used to stand out in a crowded market.
Quality Over Quantity: Get the basics right before you grow.
Community Engagement: How to create a strong local following.
Smart Funding: Our approach to financially fueling our business for growth.
Product Innovation: Keep your product line fresh and appealing.
Complementary Products: Add other products to boost your cafe sales.
Million-Dollar Business Methodology: My proven focus areas of Brand, Product, People, Operations and Strategy. Everything I've learned to help you scale your business.
Plus new fortnightly content about growing a operating bakeries in today's market.
MY MISSION
WHAT IM ALL ABOUT...
My intention is simple.
To end entrepreneur’s poverty in the food industry.
No seriously…
It can be one of the most brutal industries on the planet if you don't have a good plan and a solid system.
You start by falling in love with the idea of providing wonderful products and experiences to customers and making people's day. But the reality is, margins are tight, hours are long and expectations are high causing you to lose your freedom.
If you’re anything like me, you start drowning after a few years in the game but by then it's near-impossible to get out.
Rather than dream about that cushy 9-5 paycheck, I started to find ways to dig myself out of the shit and succeed in this challenging industry.
And today my bakery turns over about $14,000,000 every year and is still growing.
Now I want to show you how to do the same.
HOW THE BAKERY BLUEPRINT CAN HELP YOU:
24 hour access to my personal education platform for an entire year.
You'll find self-paced digital courses, downloadable tools, product breakdowns, case studies, swipe files, recipes, social media templates and actionable resources that will help you transform your bakery into the heart of the community again.
You'll be able to start anywhere, pause, rewind and implement lessons to see immediate results.
These are the exact methods I used to grow my bakery to $14 million in annual revenue (and still going).
And I'll be adding new content to it every other week (for free).
ABOUT MY BAKERY:
THREE MILLS BAKERY
We started back in 2016 with a simple vision - Make kick arse sourdough & pastries, and bend over backwards to get it to people.
Fast forward to today and we have an incredible team of 140 people pushing for excellence.
We operate four of our own cafes as well as two large production facilities where we still hand-make every product.
WOW YOU'RE PRETTY MUCH A WORLD RECORD WEBSITE SCROLLER...
I CANT BELIEVE YOU MADE IT!
I'm glad we had this time together.
And clearly you're the type of person who likes to know
everything before you jump in.
Maybe you'd like to tune into a recent podcast I was on - Deep In The Weeds.
Australia's No.1 Food Podcast Network.
Okay. Okay.
I'll let you off the hook!
But seriously... This is the last chance to get some game-changing insights that will transform your bakery's success and unlock your freedom.
I look forward to sharing it with you.
Unlock The Bakery Blueprint Today
FROM ONE BAKERY OWNER TO ANOTHER
THANK YOU.
I hope one day I get the opportunity to meet you, hear your story and taste what you make for this world.
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